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AmazonFresh
This project was working from the AmazonFresh brief for the D&AD New Blood competition.
I created a brand/campaign identity for the new AmazonFresh, which wanted to promote local produce and independent traders.
I aimed to give the independent traders a face and their own identity, which can become heavily shadowed by bigger companies.
I wanted the independent traders to achieve their own voice through AmazonFresh.
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